Welcome to our "brand kit" page
This page contains the assets, colors, fonts, and other relevant guidelines that you'll need to know when representing our brand online
About our logo
It's a futuristic bee...maybe crossed with a fighter jet? what do you want from us...
The ideology surrounding a bee is as simple and harmless as it's meant to be.
- One bee hurts.
- Two bees, that's unfortunate.
- More than two, you shouldn't have bothered that hive and you're more than likely regretting it.
The more bees to a hive, the larger the deterrent from bothering the hive, parallel to the more end-users and businesses invested in security personally, the larger the scope of impact repeatable and the larger the deterrent from intrusion.
About our typekit
Our primary font is Titillium Web.
Titillium is born inside the Accademia di Belle Arti di Urbino as a didactic project Course Type design of the Master of Visual Design Campi Visivi.
The aim of the project is the creation of a collective fonts released under OFL. Each academic year, a dozen students work on the project, developing it further and solving problems. Any type designer interested in the amendment or revision of Titillium is invited to co-operate with the organization, or develop their own variants of the typeface according to the terms specified in the Open Font license.
It's been over a decade since the creation of Titillium, the project is still evolving, and even we don’t know what it will become in the future.
Special thanks go to:
Prof. Luciano Perondi, design and curation
Prof. Marcello Signorile, coordination
Prof. Manuel Zanettin, web project supervision
Diego Giusti, design of the first prototype
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About our guidelines
There are rules to using our work, and they go something like this...
When placing our bee, you'll achieve best results using it against a completely white background, the same as this page, color code #FFFFFF. Our logo is gently accented by edge shadowing, avoid placing it on a background that is darker than #7D7D8D.
Make sure our bee has enough room to fly - we recommend a minimum margin space of 50px surrounding the bee, or 35px if objects must be nearby it.
When utilizing our marks inside animated works, avoid creating horizontal movements when possible. Our logo looks best made to appear thru a fade, snap, or a swift, upwards "pop". Avoid adding additional effects on top of our logo, such as shines, gleams, or glows, without consulting with our Brand Compliance Team.
Don't use external effects to modify the shape or stature of our bee, and please don't allow shapes or other objects in-frame to obstruct the bee from view, until the bee's display is no longer useful to the information display-in-motion.
In cases of unauthorized or prohibited use, the user waives any claim of loss or damage as a result of legal submission and/or legal action and understands that the marks will be removed from the abusive platform or display, without question.
You may not use our logo for marketing, advertising, or other gainful content creation without prior approval.